First of all, I want to wish you a Happy New Year and thank you for subscribing to the Get Shit Done Newsletter!
January is often a slow month so I want to help kickstart your sales with a few buyer psychology tips.
But before we jump in, I want to introduce you to Sleazy Simon and Ethical Eddie.
🍆Sleazy Simon marketing
You’ve seen him.
• fake urgency
• pressure tactics
• “last chance!!” (for the 11th time)
• sleazy vibes that make your skin crawl
❌Say NO to Sleazy Simon Marketing
🧠 Ethical Eddie marketing
Same psychology.
Different intention.
Ethical Eddie:
• reduces doubt
• increases clarity
• helps people decide
No manipulation.
No guilt-tripping.
Just good marketing that respects brains and wallets.
✅ Say YES to Ethical Eddie Marketing
💥 5 buyer psychology tips to sell more like Ethical Eddie
1. Sell relief, not pressure
Sleazy Simon:
“BUY NOW OR YOU’LL REGRET IT FOREVER”
Ethical Eddie:
“Here’s the problem. Here’s how my offer fixes it.”
People buy to escape pain faster than they buy to chase dreams.
Show them relief, not a countdown clock screaming at them.
2. Name the problem better than they can
Sleazy Simon talks about himself.
Ethical Eddie talks about your internal monologue.
Use the words your audience already uses.
The stuff they mutter at their laptop.
The thing that’s quietly annoying them.
When people feel understood, they feel safe to buy.
3. Use proof to lower fear
Sleazy Simon says:
“Trust me.”
Ethical Eddie says:
“Here’s the evidence.”
Screenshots.
Examples.
Before-and-afters.
Small, believable wins.
Proof removes risk.
Less risk = faster yes.
4. Repeat your message (yes, again)
Sleazy Simon panics and changes tactics every week.
Ethical Eddie understands familiarity builds trust.
If you’re bored of saying what you do,
your audience is probably hearing it for the first time.
Repetition isn’t annoying.
It’s reassuring.
5. Give a clear next step
Sleazy Simon overwhelms.
Ethical Eddie guides.
One offer.
One CTA.
One obvious “here’s the next step.”
Confused people don’t buy.
Clear people feel supported.
The real buyer psychology truth
Buyer psychology isn’t about tricking people.
It’s about:
• reducing doubt
• increasing clarity
• helping people make confident decisions
Do that and you won’t need hype, pressure, or cringe tactics.
Be Ethical Eddie.
Let Sleazy Simon shout into the void!
👉Copywriting Glow-Up 🌟 Power Hour
If you’re struggling to make sales, let’s fix your messaging! Get in touch today to book your Copywriting Glow-Up 🌟 Power Hour (your investment: £175).
Email: [email protected] with the word GLOW UP. Price includes Copywriting Questionnaire, Power Hour via Google Meet/Zoom PLUS Mini Report with actionable copywriting tips you can apply straight away.
AND FINALLY A FEW WORDS FROM ANNIE
Hope you found this week’s newsletter helpful. If there’s anything particular you’d like me to cover in future newsletters, let me know - I would love to hear from you! 😍
