A Quick Guide to Email Marketing

What is Email Marketing?

Email marketing provides a way of raising brand awareness with your existing customers/clients & potential new prospects by making regular contact through sending them targeted and valued content.

_{1. Benefits of email marketing}

Email newsletters build trust and promote long and ongoing relationships with existing customers by keeping your business in front of your customer base.

Email marketing also enables you to communicate with your customers in a way that's immediate, relevant and cost-effective.

2. Common email marketing goals

👉Some common email marketing goals include:

• Increasing subscribers

• Generating more leads

• Converting leads into buyers

• Retaining customers

• Promoting content

3. Email marketing metrics

Once you’ve set a concrete goal, you’ll need to establish a strategy that measures and illustrates your progress. Therefore, understanding email marketing metrics is crucial to making your email campaign(s) successful.

4. Email marketing deepens customer relationships

👉With the right content you can deepen your relationship with your customers through:

• effective subject line writing – getting your messages opened

• your distinctive voice – getting your messages read

• delivering quality content - encouraging your customers to share it with others

5. Email design & copy

👉A general rule is to keep your design and copy minimal. You should also:

• make sure you get permission – for example, offer opt-in subscription at your shop

• match your email to your brand – include your company logo and colours

• integrate a link to the web version of your newsletter - make it somewhere easy to see

6. Designing your emails

👉Ensure that your user's experience is a good one by:

• keeping the design clean and simple

• designing the email template so it's readable for mobile users

• optimising your layout for the email preview panel.

7. Writing email content

👉When writing the editorial copy you should:

• use short sentences and make your call to action (CTA) clear, avoiding passive words

• build a relationship – ensure you write for people, not for robots

• try to ask questions and encourage a response.

8. Familiarise yourself with Anti-spam law

In the UK, anti-spam law is enforced by the Information Commissioner and breaches can lead to a fine of up to £500,000. There is also civil liability to anyone who suffers damage as a result of the breach. The rules are in the Privacy and Electronic Communications (EC Directive) Regulations.

If you’re outside the UK, you will need to familiarise with the spam laws in your country.

🚀Killer Sales Email Sequence Cheat Sheet

👉Download a free copy of my Killer Sales Email Sequence Cheat Sheet which will help supercharge your sales!

AND FINALLY A FEW WORDS FROM ANNIE

I hope you found this newsletter helpful. If you want a deeper dive into email marketing, grab a copy of my email marketing toolkit.👇

Wishing you a very happy Easter break and catch up next week! 🐇

P.S. If you need a hand with ‘done for you’ email marketing support, please drop me an email - [email protected].