Cold emails don’t fail because your offer is bad. They fail because the second someone senses you’re being fake and hitting them with a pitch slap, their hackles will start to rise.
And POOF – they’ve hit the delete button!
But when you make someone laugh, it lowers their resistance and they’ll keep reading.
Why your cold emails aren’t getting replies
Most cold emails start like this:
I hope this email finds you well.
It adds nothing. It doesn’t build trust, interest, or authority. It just blends in.
Then comes:
We help companies like yours 10x revenue…
Which immediately feels copied and sent to 300 other people this morning.
Humour in your cold sales emails lowers resistance & increases engagement
Instead, try this:
Hi Sarah,
Yes, this is a cold email - but I promise there’s no Calendly link hiding at the bottom waiting to ambush you.
Now you’ve broken the pattern.
You’ve acknowledged the awkwardness, made Sarah smile and earned another sentence!
Humour is a profundly powerful human emotion and as we’ve explored in previous newsletters it helps to build trust.
So, what actually converts?
Humour gets attention but clarity gets replies. Once they’re reading, you need insight fast.
“I had a look at your homepage. It’s polished, but it leads with what you do instead of the problem you solve. That might be why visitors land and don’t book.”
That’s specific now add proof
“We helped another coach sharpen that message and increase booked calls by 32% without adding traffic.”
No theatrics. No hacks. Just stronger positioning.
Then make the next step easy:
“If you’re open, I can share the three shifts I’d make.”
Simple.
· Humour.
· Specific insight.
· Proof.
· Low-pressure next step.
Key Takeaways:
Funny doesn’t convert but humour makes people willing to listen.
Strategic messaging converts.
If your brand positioning is weak, sending more emails only increases how many people ignore you!
Before you hit SEND - try CopyBuddy!
Use CopyBuddy to help you write cold emails that get opened, read and replied to.
AND FINALLY A FEW WORDS FROM ANNIE
Hope you found this week’s newsletter helpful. If there’s anything particular you’d like me to cover in future newsletters, let me know - I would love to hear from you! 😍
HAVE A GREAT WEEK & THANKS FOR READING!😊🙏
I’m back on LinkedIn if you want to connect there!
P.S. If you need an SEO Copywriter or tech-savvy/creative Virtual Assistant to help you supercharge your sales & productivity, get in touch - [email protected]
