Get Sh*t Done⚡ Newsletter

Marketing isn’t about screaming “BUY MY SH*T ” into the void and acting like our friend Sleazy Simon the Car Salesman.👇

It’s about understanding how humans make decisions… and gently sprinkling psychological rocket fuel on your message.

Here’s my quick + dirty guide to using buyer psychology like a pro:

👀 1. Trigger Curiosity

Humans hate missing out and love answers to unfinished stories.
Open loops = attention.

Do this:
Instead of: “Here’s my offer…”
Try: “I tested something weird and it 3Xed my sales…”

Curiosity is the gateway drug to sales.

🧲 2. Use Familiarity

The brain buys what it recognises, remembers, or relates to.
Familiarity = trust. Trust = money.

Do this:
Use:

• Hooks based on shared experience

• Nostalgia

• “That’s so me” humour

• Regular repeated visuals (hello, GSD purple + yellow)

(Yes, this is why people buy cereal mascots and iPhones.)

🧠 3. Reduce Cognitive Load

People buy when it’s easy.
Confused brains don’t get wallets out.

Do this:

• 1 clear promise

• 1 action

• Short copy

• Remove fluff

• Tell them what happens next

Make it obvious.

🔥 4. Tap Into Emotion

Spoiler: people don’t buy logically — they justify logically.
The sale happens in the emotional brain.

Do this:
Hit emotional points like:

• “I want to feel in control”

• “I want to look smart”

• “I want to stop feeling overwhelmed”

• “I want this to be easier”

Then add logic to back it up.

🏆 5. Show Social Proof

We’re herd animals in nicer shoes.
If others are doing it, we trust it.

Do this:
Use:

• Testimonials

• Screenshots

• Before/after

• Mini case studies

• “Thousands of solopreneurs…”

Proof turns claims into facts.

🎯 6. Make the Outcome Concrete

People don’t buy features — they buy the win.

Do this:
Instead of:
“I’ll help you with content strategy.”
Say:
“I’ll help you create posts that turn strangers into clients.”

Sell the destination, not the vehicle.

💸 7. Use Loss Aversion

Humans fear losing more than they love winning.
The thought of missing out hurts.

Do this:

• “Don’t miss the strategy everyone else will know”

• “If you skip this, you’ll still be stuck doing X”

• Time-bound offers

• Limited bonuses

Not sleazy — just psychology.

❤️ BONUS: Add Personality (Yes, Really!)

Humour, weird stories, chaos energy - it all bypasses the boring filter.

Familiarity + emotion + curiosity = buying energy.

Your voice is your unfair advantage - use it.

🟣 TL;DR

Buyer Psychology is about:
→ sparking curiosity
→  familiarity
→ making things easy peasy
→ hitting emotion
→ showing proof
→ selling the outcome
→ triggering loss aversion
→ doing it with personality

This is how you turn content into conversion without the sleazy red flat energy. 👇

Download your free Buyer Psychology Cheat Sheet and keep it handy!

AND FINALLY A FEW WORDS FROM ANNIE

Hope you found this week’s newsletter helpful. If there’s anything particular you’d like me to cover in future newsletters, let me know - I would love to hear from you! 😍

HAVE A GREAT WEEK & THANKS FOR READING!😊🙏

I’m back on LinkedIn if you want to connect there!

P.S. If you need a kickass Virtual PA to help slay your tasks or a savvy Copywriter to craft wallet opening words , drop me an email to arrange your FREE 30 minute consultation - [email protected]