Black Friday takes place on Friday 28th November this year (my birthday!) so if you want to get involved and boost your sales before Christmas, you need to get cracking!

Incidentally, Colour Friday is the Black Friday alternative for shopping small and supporting our local, indie businesses. 😍

In this week’s Get Sh*t Done⚡ Newsletter, I’m going to help you nail your Black Friday Marketing Campaign. Discounts obviously help but understanding the psychology of Black Friday is where the magic lies!

Make your Black Friday build up feel like waiting for new episode of The Traitors.

By the time your offer drops into their inbox, they’ll be hitting that BUY NOW button faster than a game of whack a mole! 🤣👇

💸 10 Killer Black Friday Marketing Tips for Solopreneurs

1. Don’t Discount Yourself to Death
Slashing prices isn’t the only way to make money. 👇🤣 Add bonuses instead - think “Buy X, AND get my secret template/free mini session/bonus guide.” Protect your profit and look generous.

2. Start the Hype Early (Like… Now)
Warm up your audience before the sale drops. Tease it on socials, drop hints in your emails, and build a waitlist. Curiosity = conversion.

3. Name Your Offer Something Juicy
“20% off coaching” = snooze.
“The Get Shit Done Black Friday Power Pack” = take my money.

4. Time Your Drop Strategically
Don’t fight the Friday chaos. Launch early (Wed/Thurs) or keep your deal exclusive for your email list only. Make it feel special.

5. Use FOMO Like a Pro
Show the ticking clock, show the “only 3 spots left,” show the receipts. FOMO fuels action - but only if it’s real.

6. Sell the Transformation, Not the Thing
People don’t buy your products or services, they buy what life looks like after. Paint that picture in your copy.

7. Make Your Checkout Effortless
One link. No distractions. No 12-step forms. If they have to think, you’ve lost them.

8. Email More Than You Think You Should
One email = no one sees it. Send 3–5 with different angles: the hype, the reminder, the final call. (The last one always converts best.)

9. Go Behind the Scenes
Show your face, your prep, your chaos. Solopreneurs win with personality, not polish.

10. End with a Bang
As your deal ends, send a “last chance” email with urgency, emojis, and confetti. Let people feel the countdown!

✨ Get Sh*t Done Top Tip: Turn this Black Friday campaign into an evergreen system. Save your emails, graphics, and timing - next year, you can just tweak and go!

Suggested reading:

AND FINALLY A FEW WORDS FROM ANNIE 

Hope you found this week’s Black Friday marketing tips helpful. If there’s anything particular you’d like me to cover in future newsletters, let me know - I would love to hear from you! 😍

HAVE A GREAT WEEK & THANKS FOR READING!😊🙏

I’m back on LinkedIn if you want to connect there!

And if you need an SEO Copywriter or tech-savvy/creative Virtual Assistant to help you supercharge your sales & productivity, get in touch - [email protected] 

P.S. I’m chuffed to bits that my little newsletter is in the Top 30% CTR of beehiiv newsletters so thanks to all of you for reading and engaging!