Ever read something online and thought, “Wait - how the f*ck did I just read 1,000 words about tax deductions?”

That’s not magic - that’s the Bucket Brigade Copywriting Technique.

📢What the hell is a Bucket Brigade?

Here’s the thing - it’s a sneaky little copywriting trick that keeps readers hooked from one sentence to the next.

Like this 👇

You’re reading…
You’re curious…

And before you know it - BAM 💥💥- you’ve scrolled to the end.

The name comes from old-school firefighting (yep, buckets of water passed hand-to-hand).

In copywriting, each “bucket” is a phrase that carries your reader along before their attention catches fire and burns out.

💡Examples of bucket brigade phrases

Each bucket brigade phrase acts like a wink and a nudge to your reader that says,“Oi, don’t leave yet coz the juicy bit’s coming!”

• Here’s the thing

• But wait, there’s more

• You see

• Let me explain

• Here’s why that matters

• And get this

🍿 How Netflix Buckets You Into a Binge

Ever notice how Netflix makes it impossible to stop at one episode?
That’s not just storytelling - that’s Bucket Brigade copywriting on steroids.

🧠 They use the exact same psychology in their trailers, show blurbs, and in-app copy as top copywriters use in emails and sales pages.

🎬 Example : The “Wait for it…” Cliffhanger

When you hover over a show like You, Stranger Things, or The Crown, Netflix’s short teasers use bucket phrases to hook your brain:

👉“She thought she knew everything about him… But wait until you see what he does next.”

It builds anticipation, and your brain has to click “Play” just to close the loop.

💡 How to steal it:

Use “But wait…” or “Wait until you see…” in your copy right before a reveal or result.

Example:

“You think productivity means doing more? Wait until you see what happens when you start doing less.”

💥 Other Famous Brands That Use the Bucket Brigade Technique

🧃 1. Apple – “Here’s the thing…”

Apple’s product pages are a masterclass in conversational flow.

They’ll hook you with a sleek headline, then drop in those teasing transitions:

👉“Here’s the thing: great design isn’t just how it looks - it’s how it works.”

It keeps readers scrolling down instead of clicking away

🍔 2. McDonald’s – “But wait, there’s more…”

McDonald’s TV ads and landing pages often use this line to stack value.

👉“You love the Big Mac. But wait, there’s more - try our Big Mac Meal Deal with fries and a drink.”

It’s pure Bucket Brigade brilliance - turning a sentence break into anticipation.

⚡How Solopreneurs Can Use It

Drop in a bucket brigade phrase when you’re writing your:

👉 Sales pages
👉 Email sequences
👉 LinkedIn posts

Don’t just dump your message like a wet sponge - drip it, tease it and pace it!

Think of it like foreplay for attention spans.

Because too much too soon and POOF -they’re gone! 👻

💥Killer Get Sh*t Done Tip

The more conversational your copy feels, the more people actually read it.

So next time you’re writing, ask yourself ‘Where can I drop a Netflix moment into my copy?'.

Because binge-worthy writing isn’t just about what you say, it’s about how long you keep them reading!

Don’t forget to download your FREE Bucket Brigade Brand Playbook (including Nike, Dove, Apple & McDonalds).

AND FINALLY A FEW WORDS FROM ANNIE

Hope you found this week’s newsletter helpful. If there’s anything particular you’d like me to cover in future newsletters, let me know - I’d love to hear from you! 😍

Scuze any typos etc in this week’s newsletter - it’s been a very long day and I’m getting over a migraine…

HAVE A GREAT WEEK & THANKS FOR READING!😊🙏

I’m back on LinkedIn if you want to connect there!

P.S. If you need an SEO Copywriter or tech-savvy/creative Virtual Assistant to help you supercharge your sales & productivity, get in touch - [email protected]