How to create a killer Solopreneur Email Marketing Campaign📧

Did you know that email marketing is still one of the highest ROI channels for Solopreneurs?

So this week I’m going to show you how to create a killer Solopreneur email marketing campaign which GETS RESULTS! 

🔑 1. Start With Your Goal

Before you write a single line, decide:

• Do you want to grow trust (nurture sequence)?

• Launch (product/service campaign)?

• Drive sales or sign-ups (conversion sequence)?

Everything flows from this.

✍️ 2. Craft Your Core Campaign Idea

Instead of random emails, anchor your campaign around a clear theme:

• Nurture campaign → “Behind the scenes of building X”

• Launch campaign → “The transformation journey”

• Conversion campaign → “From struggle → success story”

Think in story arcs, not one-off blasts.

📩 3. Write the Sequence

Most effective solopreneur campaigns follow 4–7 emails:

1. Hook / Story (Day 1)

   • Grab attention with a relatable story or pain point.

   • Example: “Why I nearly gave up on my business (and what changed everything).”

2. Value & Authority (Day 2)

   • Share a useful tip, insight, or framework.

   • Build trust and position yourself as the guide.

3. Problem / Agitation (Day 3)

   • Dig into the pain your audience feels if they don’t solve X.

   • Use “imagine if” scenarios.

4. Solution (Day 4)

   • Introduce your offer as the bridge to transformation.

   • Show proof, case studies, testimonials.

5. Objection Handling (Day 5–6)

   • Tackle common hesitations (price, time, fear of failure).

   • Use FAQs, mini-stories, or reframing.

6. Urgency & Close (Final Day)

   • Create a clear deadline (limited bonus, enrolment closing, scarcity).

   • Be direct and confident: “This is your last chance.”

💥Top Tip - Check out this fab article by Criminally Prolific about sales email sequences: https://www.criminallyprolific.com/sales-email-sequences/

🧠 4. Layer in Buyer Psychology

To make your emails irresistible:

• Curiosity → Open loops, cliffhangers (“Tomorrow, I’ll share the #1 mistake…”)

• Authority → Use case studies, proof, or your own journey.

• Social Proof → Testimonials, screenshots, mini-stories from clients.

• Urgency/Scarcity → Deadlines, limited spots, or bonuses.

• Relatability → Write like a friend, not a corporation.

💥Top Tip - Inject a shot of humour into your sales email campaign if appropriate

🎨 5. Design for Impact

• Plain-text style → Often outperforms fancy designs (feels more personal).

• Scannable formatting → Short paragraphs, bold key lines, emojis if brand-appropriate.

• Strong CTAs → One clear action per email (reply, click, book, buy)

✅ 6. Track & Optimise

• Open rate → Was the subject line strong?

• Click rate → Did the CTA land?

• Conversion → Did people take the final action?

• Test and tweak subject lines, storytelling angles, and CTA phrasing.

🚀WHEN YOU’RE READY I CAN HELP YOU IN 3 WAYS:

1. Email Marketing Power Hour – to nail your offer and help you write a killer 5 step email sequence.

2. Email Marketing: Copy Only – write all the copy in your band voice.

3. Email Marketing: Whole Campaign – write all the copy and manage the whole email marketing campaign for you.

GET IN TOUCH - If you want to find out more about any of the above, please email [email protected] 

📢AND FINALLY A FEW WORDS FROM ANNIE

Hope you found this week’s tips helpful. If there’s anything particular you would like me to cover in future newsletters, let me know - I would love to hear from you! 😍

👉THANKS FOR SUBSCRIBING🙏…stay tuned for next week’s newsletter which is about how humour can boost you business and your bank balance! 💸