🧲How to create magnetic marketing with the Rule of Three

Last week we looked at the Rule of Three and this week’s I’m going to show you how to apply the Rule of Three to create magnetic marketing.

To make your marketing irresistibly magnetic, you need two powerful ingredients working together:

1️⃣ The Magnetic Marketing Philosophy (from Dan Kennedy)
2️⃣ The Rule of Three (a timeless communication principle)

Let’s dive straight in!

💡 Part 1: What Is Magnetic Marketing?

Magnetic Marketing is all about attraction over chasing. Instead of begging for attention or discounting yourself into oblivion, you create messages and offers that pull your dream clients toward you.

At its core, it’s built on three ideas:

1. Message — Know exactly who you’re speaking to and what keeps them up at night.

2. Market — Speak directly to that specific audience (not everyone).

3. Media — Choose the right channel to reach them (email, podcast, LinkedIn, etc.).

👉 The focus is on clarity, positioning, and irresistible offers that make clients come to you instead of you chasing them.

🧮Part 2: What Is the Rule of Three?

The Rule of Three says people remember, trust, and act on things grouped in threes.
It’s a psychological rhythm that makes communication stick.

• Stop. Look. Listen.

• Ready. Set. Go.

• Just Do It. (three syllables, same impact principle)

In marketing, it means structuring your ideas or copy in sets of three so your message feels balanced and complete.

⚡Part 3: Combine Them to Create Magnetic Marketing That Sticks

When you apply the Rule of Three inside Magnetic Marketing, your content and offers become instantly more persuasive.

Here’s how:

1️⃣ Structure Your Message in Threes

Frame your copy around three key benefits, pain points, or promises.

Example:

“Work with me to attract dream clients, simplify your marketing, and scale without burnout.”

It’s rhythmic, digestible, and memorable.

2️⃣ Tell Stories in Three Acts

Structure every story or email like this:

• Set up - the problem

• Struggle - the moment of tension or discovery

• Solution - your offer or transformation

This creates narrative flow and emotional connection - the magnetic glue that keeps people reading.

3️⃣ Build Offers with Three Levels

Think:

• Basic (DIY / Starter)

• Essential (Done-with-you)

• Premium (Done-for-you)

This taps buyer psychology — most people pick the middle. You magnetically pull them to your most profitable offer.

🧠 TL;DR

Magnetic Marketing = Attracting dream clients with clarity and confidence.
Rule of Three = Making your message memorable & powerful

When you blend them, you get: Simple. Sticky. Sales-generating marketing.

AND FINALLY A FEW WORDS FROM ANNIE

Hope you found this week’s newsletter helpful. If there’s anything particular you’d like me to cover in future newsletters, let me know - I would love to hear from you! 😍

HAVE A GREAT WEEK & THANKS FOR READING!😊🙏

I’m back on LinkedIn if you want to connect there!

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