If you’ve ever wondered “Why the f*ck did Karen’s sh*tpost about her air fryer get 800 likes… while my well-crafted thought leadership masterpiece only got 3?”. let me introduce you to:

👉 The Unhinged Era

LinkedIn is now the land of unhinged content and here’s how you can tap into that unhinged energy - without going full feral (unless you want to… in which case, respect!)

🔥 1. Exaggerate your Pain Points

If something mildly inconvenient happened?
Make it a Greek tragedy.

Normal:
“I’ve been without running water in my house for 4 days”

This is a true story - I live in Tunbridge Wells and we’ve literally been without water for coming up 5 days now….

Unhinged:
I smell like sewer rat as I haven’t showered for 4 days, my hair is so greasy I could cook a Sunday roast on it AND the toilet smells like a farm yard…

People LOVE this.
It’s relatable × dramatic × hilarious.

⚡ 2. Turn Mundane Moments into Epic Sagas

The whole point?
Show your personality through everyday chaos.

Example:
“I opened LinkedIn to check one notification and came back 3 hours later, fluent in burnout and enrolled in a webinar I don’t remember joining.”

Unhinged = human.
Human = memorable.
Memorable = profitable.

🤣 3. Use the Chaos → Lesson → Punchline Formula

This is the holy grail:

1️⃣ Something chaotic happens.
2️⃣ You share the insight.
3️⃣ You slap a funny twist on the end.

Example:
“Today I gave myself a pep talk in the mirror.

Insight: self-belief matters.

Punchline: my mirror is now requesting personal space.”

It makes your content funny and smart.

🧪 4. Embrace the “This Shouldn’t Be on LinkedIn” Vibe

Toilet humour,🚽 butt crack jokes 🍑and other bonkers content goes down really well on LinkedIn.

Anything that makes people go:
“Wait- did she just SAY that?”
…will outperform boring corporate thought leader shizz by miles.

Because the scroll stops where the weird begins!

🔄 5. Make Your Personality the Hook

People don’t want:
✔ beige
✔ polished
✔ perfect

People want:
✨ chaotic
✨ caffeinated
✨ messy

Let them feel your energy.
Let them hear your voice.
Let them sense you’ve had seven coffees and a crisis.

That’s unhinged content… done right.

🤪 Unhinged LinkedIn Creator Quotes

🗯️ 1. “I don’t time-block. I vibe-block. If the vibe isn’t there, neither am I.”

- A creator who definitely has 47 tabs open

🗯️ 2. “If you read my posts and think ‘Is she okay?’… the answer is absolutely not. And that’s why they perform.”

-A creator who uses humour as both a coping mechanism AND a lead magnet

🗯️ 3. “LinkedIn says ‘Be professional’… meanwhile I’m over here trauma-bonding with strangers about my inbox.”

- A creator who hasn’t been ‘professional’ since 2017

🗯️ 4. “Every time I overshare on LinkedIn, my engagement goes up and my dignity goes down.”

- A creator going viral against their will

🗯️ 5. “If the algorithm wants authenticity, buckle up babe - I’m about to trauma dump with emojis.”

-A creator who treats LinkedIn like group therapy

🗯️ 6. “Thought leadership? No thanks. Thought chaos? Sign me up.”

-A creator allergic to corporate b*llocks

🗯️ 7. “My secret to viral posts? Tell the truth… but dramatically.”

-A creator who turns every minor inconvenience into a Shakespearean monologue

AND FINALLY A FEW WORDS FROM ANNIE

Hope you found this week’s newsletter helpful. If there’s anything particular you’d like me to cover in future newsletters, let me know - I would love to hear from you! 😍

HAVE A GREAT WEEK & THANKS FOR READING!😊🙏

I’m back on LinkedIn if you want to connect there!

P.S. If you need an SEO Copywriter or tech-savvy/creative Virtual PA to help you supercharge your sales & productivity, get in touch - [email protected]