How to sell more sh*t using the PASTOR Framework✍

If you want to sell more of your products/services, you need to show your audience that you actually care about them.

Did you know that a whopping 64% of today’s consumers are looking for brands that they feel connected to?

By using the PASTOR framework, you’re well on your way to creating effective, persuasive copy that converts.

👉What is the PASTOR Framework?

The 6-STEP PASTOR Framework was created by Ray Edwards and is used to write high converting copy that will resonate with your audience and keep them engaged.

STEP 1 - P: Person, Problem, Pain.

💥Define the problem your target market is facing and why it needs to be solved

Firsty, you need to identify your target market & envision how this person experiences the problem they’re trying to solve — how it makes them feel. Empathy is key here. And make sure you always talk to one person using the word YOU!

STEP 2 - A: Amplify & Aspire.

💥Emphasize the pain points of the problem & make your reader feel unsettled and motivated to seek a solution.

Now that you know who your target market is and the problem they’re facing it’s time to explain why it’s so troubling. What are the consequences of not solving it? Amplify the pain points, and then give the reader something to aspire to — an alternative solution. Everyone has aspirations, whether it’s saving time, making more money, working less or owning a flash car. Your job is to help them get there!

STEP 3 - S: Story.

💥Explain the solution and why it’s the best option. This is also an excellent opportunity to showcase your expertise and establish yourself as an authority

This is where you explain to your reader how to solve their problem. Tell a story about someone else’s struggle with the same problem and how your solution helped to solve it. Always remember your customer is the hero of the story not you! Your job is to show them how your solution can help solve their problem.

STEP 4 - T: Transformation & Testimony.

💥Remember that people aren’t buying the stuff you're selling; instead, they want to know about the transformation they’ll get out of it.

Sell your reader on the transformation and help them visualise it. Show them how your solution has worked for others. Invite them to imagine a life without their problem. Social proof is so important - whether its client testimonials or Google reviews, time spent gathering them is time well spent.

STEP 5 - O: Offer.

💥This is where you describe your offer. It's essential to include a compelling argument for why the reader should invest in your product/service.

Describe your specific solution. Explain the features, benefits and advantages, continuing to sell the transformation, too. Be honest and focus on the real-world gains, not false claims.

STEP 6 - R: Response.

💥This refers to the response or call-to-action you want the prospect to take after reading your copy.

What are you asking your reader to do next? Make sure they know how to take action. Tell them how to sign up, make a purchase or subscribe. Remember to keep it simple!

🚀PASTOR Framework Template

👉Download your FREE PASTOR Framework Template which will help you write high converting copy to supercharge your sales!

AND FINALLY A FEW WORDS FROM ANNIE

I hope you found this week’s newsletter helpful. Next week’s newsletter is all about how to use humour in your copy and why it’s so powerful. See you then! 👋

P.S. If you need a hand writing high converting SEO optimised copy, please drop me an email - [email protected].