Get Sh*t Done ⚡ Newsletter

👉What is the Rule of Three?

The Rule of Three is a powerful marketing principle that leverages the human brain's natural tendency to seek & remember patterns in groups of three.

 As a solopreneur, applying this rule to your marketing strategy can help simplify your message, making it more memorable and persuasive.

🧠 HOOK — Why Everything Feels Better in Threes

Ever notice how the best stuff comes in threes?

“Snap, crackle, pop.”
“Stop, drop, roll.”
“Get. Shit. Done.”

It’s not random — it’s Psychology.

We remember things in groups of three because our brains crave patterns.

Three feels balanced. Complete. Easy to recall.

And in marketing, that’s gold dust

⚡ WHY IT WORKS

As a solopreneur, you’re not just selling a service — you’re selling clarity.

The Rule of 3 helps you cut through the noise.

👉Too much info? People tune out.
👉Too little? They don’t get it.

Three? Just right.

It’s the storytelling sweet spot that makes your message stick like superglue.

💡 HOW TO USE IT IN YOUR MARKETING

1️Three Benefits — The Power Trio

Instead of overwhelming potential clients with a long list of features, focus on highlighting three key benefits of your service. This makes your value proposition easy to remember and communicate

For example, I help Solopreneurs:

👉 Save time.
👉 Sell more.
👉 Stress less.

Short, sharp, unforgettable!

🎯Actionable tip:

Use these three benefits consistently on your website's home page, in your email marketing & across your social media profiles. 

2️ Three-Part Storytelling — The Magic Flow

People connect with stories, and a three-part story is an effective way to organise a narrative.  The typical structure is: 

1. Problem: Identify a clear and relatable problem that your client faces. This sets the scene and creates an emotional hook.

2. Agitate/Conflict: Intensify the problem by highlighting the pain points and consequences of not solving it. This builds tension and shows you understand your audience's struggle.

3. Solve/Resolution: Present your service as the solution that leads to a positive transformation. This completes the story and delivers the tangible benefits. 

Example for a business coach:

• Problem: "My business was stuck. I was working 80-hour weeks, but my revenue was flat."

• Conflict: "I was burnt out, on the verge of quitting, and watching my passion for my work disappear."

• Resolution: "After implementing a new strategy, I now have a clear roadmap and a sustainable work-life balance." 

🎯Actionable tip:

As a solopreneur., you can use this formula  to frame client testimonials, case studies, or even your own journey.

3️Three-Word Slogan — The Sticky Stuff

A three-word slogan packs a punch!  This is because it’s concise, memorable & impactful. It forces you to distill your brand's essence into its most powerful form.

Many successful brands use this principle to leave a lasting impression. 

A famous example is Nike’s : “Just do it.”

And my brand slogan is obviously Get Shit Done – the same name as my newsletter!

To create your own slogan, ask yourself: What are the three most important actions or feelings my service provides?

Examples for a solopreneur:

• For a freelance graphic designer: Design. Elevate. Brand.

• For a personal trainer: Strength. Stamina. Results.

• For a web developer: Code. Launch. Grow.

🎯Actionable tip:

Test a few options with your network and see which one resonates best. The perfect slogan will be simple, impactful, and easy to repeat.

🔥 MINI CHALLENGE

Take one piece of your marketing and rework it using the Rule of 3.

If it doesn’t sound smoother, sharper, and sexier, I owe you coffee! ☕

🔥COMING UP IN NEXT WEEK’S NEWSLETTER

STAY TUNED as next week I’ll show you how to create magnetic marketing which involves combining two key concepts: the "Magnetic Marketing" philosophy and the "Rule of Three" communication principle.

📢AND FINALLY A FEW WORDS FROM ANNIE

Hope you found this week’s newsletter helpful. If there’s anything particular you want me to cover in future newsletters, let me know - I would love to hear from you! 😍

HAVE A GREAT WEEK & THANKS FOR READING!😊🙏

P.S. If you need a Copywriter or Virtual Assistant to help you get sh*t done or sell more sh*t, get in touch- [email protected].

I’m back on LinkedIn now as well if you want to follow/connect there! ☺