If you want to boost your sales, make your customers laugh like Innocent, KFC, Snickers and Netflix!
So, let’s dive straight in🤿 and look at the role of humour in big brand OOPS I mean’t solopreneur success! 🤣
👉7 reasons why humour leads to business & sales success🎯
1. Humour Builds Trust (and Trust Builds Sales)
People don’t buy just because of facts, they buy because of feelings.
Humour shows you’re human, confident, and approachable—all traits that signal credibility.
A customer who trusts you is far more likely to buy from you than from a faceless, serious-sounding competitor.
Making your customers laugh will supercharge your sales!
2. Humour Creates Positive Emotional Associations
Neuroscience shows humour triggers dopamine (the “feel good” chemical).
When your brand makes people laugh, they unconsciously link those good feelings with your product/service.
That positive link makes it easier for them to say “yes” to buying.
3. Humour Improves Memory & Recall
People forget most marketing messages within seconds.
But funny ones stick. (Think of how people still remember funny Old Spice or Dollar Shave Club ads years later.)
When customers remember you, they think of you first when they’re ready to buy.
4. Humour Cuts Through the Noise
The average person sees 5,000–10,000 ads per day.
Straightforward messages often blend into the background.
Humour disrupts the pattern, making your brand stand out and feel refreshing.
If you make customers laugh they’ll remember you, trust you and buy from you
5. Humour Makes You Relatable & Likeable
People buy from people/brands they like.
Humour signals: “We get you. We don’t take ourselves too seriously. We’re on your side.”
That relatability creates loyalty and repeat business.
Funny content is far more shareable than serious content.
Customers essentially become free marketers when they share your ad, post, or email with friends.
More reach = more eyeballs = more sales.
7. Humour Reduces Buying Anxiety
Many customers hesitate at the last moment (“Do I really need this? Am I making the right choice?”).
Humour breaks tension, lowers scepticism, and makes the decision feel safe, fun, and easy.
✅ In short: Humour helps you win attention, build trust, stay memorable, and create emotional bonds—all of which directly translate into business growth and higher sales conversions.
👉 Where can solopreneurs use humour to supercharge sales?
Humour is like rocket fuel for solopreneurs because it makes your marketing memorable and fun, while cutting through the endless “professional but boring” noise.
Here’s where you can use humour to supercharge your sales:
🎯 1. Website Copy & Landing Pages
Swap dull headlines for playful ones.
Add cheeky CTAs instead of “Submit.”
Example: “Stop scrolling, start selling” instead of “Get started.”
📧 2. Email Marketing
Subject lines with humour = higher open rates.
Body copy with jokes = more engagement + clicks.
Example: Subject: “We baked you some cookies 🍪 (but they’re digital)”
📱 3. Social Media Posts
Memes, witty captions, and playful reels get shared more.
Humour works especially well on LinkedIn right now (because it stands out).
Example: Instead of “5 productivity tips” → “How to get shit done without selling your soul to Google Calendar.”
🛒 4. Product Descriptions / Service Pages
Add funny analogies or exaggerations so your offer feels exciting.
Example: A planner → “Finally, a to-do list that won’t end up as a coaster.”
💬 5. Sales Calls & Pitches
A light, well-timed joke breaks the ice and lowers buyer resistance.
People remember how you made them feel more than the details of your offer.
📦 6. Packaging & Customer Experience
A funny thank-you card, witty instructions, or cheeky packaging copy creates delight.
Example: On packaging tape: “Warning: contents may cause extreme happiness.”
🙋 7. Follow-ups & Customer Service
Turn potentially dull or tense moments into positive ones.
Example: “Still thinking it over? No worries—we’ll be here binge-watching Netflix until you’re ready.”
✅ Bottom line: Solopreneurs can use humour anywhere customers interact with you—from the first click to the post-purchase moment. It makes your brand sticky, your offer more persuasive, and your customers more loyal.
❌❌When shouldn’t you use humour?
You should steer clear of humour when the context is serious, it might alienate or offend the target audience, or it’s forced & inconsistent with your brand identity.
Inappropriate humour like the example below👇, which is frankly offensive, can severely damage a brand's reputation as well as consumer trust, particularly in the age of social media.
❌An example ol when you should NOT tuse humour! 🙈
✅✅Give ‘humourbragging’ a go!
Studies show that a specific type of humour—humorous bragging—aka humourbragging can increase perceptions of both warmth and competence. It involves using self-enhancing humour to promote your accomplishments while simultaneously making your audience laugh, thereby avoiding appearing arrogant!
Check out why using humour in your sales copy is a game changer if you haven’t already read it - it’s the dog’s boll*cks -and yeah that was a humble brag! 🤣🤣
Haven’t you forgotten something?! 🤔 Don’t forget to download your FREE Plug & Play Humour to Sale Framework👇
A FEW HUMBLE🤣 WORDS FROM ANNIE
Hope you found this week’s tips about humour helpful. If there’s anything you’d like me to cover in future newsletters, let me know - I would love to hear from you! 😍
I really appreciate your support🙏 and I’m so chuffed that my little newsletter now has over 100 subscribers so thank you!
HOW I CAN HELP YOU SUPERCHARGE YOUR SALES AND PRODUCTVITY
If you want to get more sh*t done or sell more sh*t, get in touch for a FREE half hour consultation. My email is [email protected].
I’m a tech-savvy & creative UK based Virtual Assistant PLUS SEO Copywriter/Content Writer & Blogger.
