Love it or loathe it LinkedIn is great for lead generation. And in this week’s GET SHIT DONE NEWSLETTER I’m going to tell you how to write a killer LinkedIn post in just 3 easy peasy, lemon squeezy steps.

I actually left the platform 2 years ago (with nearly 10k followers) for the sake of my mental health but recently joined The HoLT run by LinkedIn Legend Lea Turner so I’m considering returning!

If you’re on LinkedIn you must follow Lea as her content is brilliant and she’s incredibly funny!

HOW TO WRITE A KILLER LINKEDIN POST IN 3 EASY STEPS

Content pillars are essential if you’re building your personal brand on LinkedIn so choose 2 or 3 max.

And batch writing plus scheduling your LinkedIn posts will save you time.

As well as sharing your own content, remember that engagement is key on LinkedIn so make sure you always engage before you post. And obviously post at the optimum times your target market is active on the platform.

Once you’ve nailed your content pillars it’s time to start writing your post:✍

1️⃣ Decide on the subject you want to write about that solves a specific problem of your ideal client.

2️⃣ Start writing your draft and let the creative juices flow

3️⃣ Structure this draft as follows:

💥KILLER Hook (first two lines)

Either provide the value upfront by communicating the lesson or the key insight in the hook.

Or explain clearly what people will get from the post:

Arouse curiosity by giving the reader a teaser of what value they can expect.

💥KILLER Content (the exact info you’re sharing)

• Use bullet points

• Write short sentences

💥KILLER Call-to-action (What do you want your audience to do next?)

End with a strong CTA to encourage action and engagement.

Always remember to edit your post and cut the fluff. Make it clear and skimmable. Read it out loud to make sure it flows.

Once you’re happy with your post, add a photo HIT PUBLISH and don’t forget to engage with any comments!

📢For a deeper dive, grab a copy of my KILLER LINKEDIN CONTENT WRITING TOOLKIT.

🚀 Get your10% discount 👉Code: KILLER10

AND FINALLY A FEW WORDS FROM ANNIE

I hope you enjoyed this week’s newsletter. Please help spread the word if you know any other solopreneur, freelancer or small business owner who would find it helpful.

Have a great week and catch up next week!

P.S. If you need a hand with your copywriting, content writing or blogging please get in touch. I also offer Power Hours. My email is [email protected].