How to write a sleaze-free cold sales email

In this week’s newsletter, we’ll look at cold outreach and how to write a sleaze-free cold sales email.

1. Why do you need cold outreach?

People will only buy your products/services when they:

• Know you

• Like you

• Trust you

Using cold outreach helps to attract people into your world that don’t currently know who you are.

2. The 2 different types of cold sales emails

^{1. Sleazy and salesy}🤮 ^{where you pitch slap your services - this will give your prospect the ick & go straight into the bin.} 🚮

^{2. Sleaze-free and helpful 👍 where you show you understand & empathise with a customer painpoint - this will make your prospect feel understood}🧠 ^{& help build an emotional connection.} ♥

3. How to write a killer cold sales email

A cold sales email has three main objectives:

✅Get opened - use a personalised, attention grabbing subject line.

✅Get read - use the prospect’s name in the salutation, show you understand their problem, mention something you know about them and demonstrate how your product/service can potentially help them solve their painpoint.

✅Get a response - provide value with a lead magnet (free trial, discount voucher etc) and finish with a question to spark conversation.

4. An example of a killer cold sales email 👇

This is a great example of a cold sales email which packs a punch! 🥊

AND FINALLY A FEW WORDS FROM ANNIE

I hope you found this newsletter helpful. If you have any particular marketing painpoints you would like me to cover in future newsletters, please let me know by emailing [email protected].

See you next week! 👋