I saw something from Buyer Psychology Queen, Katelyn Bourgoin this week that got me thinking.

She asked: In an AI world, what's still scarce?

Her answer was trust, attention, and owning a valuable association in your buyer's mind.

And I think she's bang on!

Because AI is making doing stuff ridiculously easy. Writing, research, design, coding, strategy... things that used to take hours can now be done while you're waiting for the kettle to boil.

Which is great. Unless your entire business model is:

"Give me money because I know how to do this thing."

Errrr. Slight problem.

For years, expertise itself was valuable because it was hard to access.

You knew something your client didn't. They paid you to do it. You did the work. They paid the invoice. Everyone was happy.

Then you wanted to earn more, so you found more clients and did more work.

Note to self: Congratulations! You've escaped the 9–5 and built yourself a 7–9. 😂

But when knowledge and execution become abundant, I think the value shifts from what you can do to what you're known for.

Think about the people you follow online. There are certain people you automatically associate with certain problems, ideas or outcomes.

They own a tiny bit of real estate in your brain.

And that's incredibly valuable.

Because there might be 10,000 people who could solve your problem.

But when the problem appears, you don't think of 10,000 people.

You only think of them.

That's the game I want solopreneurs to play.

It's also why I keep banging on about selling your brain, not your time.

Turn it into ideas. Frameworks. Content. Products. Processes. IP.

And that's what I'm building with the Solopreneur Growth Machine😀

Take what you know → own an idea → build an audience around it → package your expertise → sell it without selling more hours.

Because AI can help everyone create more - more posts, more emails,more products, more bloody content.

BUT what it can't instantly give you is TRUST❤, ATTENTION 👀 and a PLACE IN PEOPLE’S HEAD. 🧠

What do you want to be known for?

Not your job title. Not your list of services. The thing you want someone to immediately associate with you.

Because AI can replicate a lot of what you know.

It's much harder to replicate what you're known for.

Catch up next week when I’ll be breaking down how the Queen of Buyer Psychology made herself the person everyone thinks of and what you can steal from her strategy.

Your Solopreneur Bestie,

Annie🥰

P.S. If you find my newsletters helpful and want to buy me a coffee and leave a message I’d really appreciate it. Thank you! 🙏

📢 A few words about Annie

I’m an SEO Copywriter and tech-savvy/creative Virtual Assistant based in the UK. I write magnetic words to to boost your sales AND slay your tasks to save you time.

I’m building The Solopreneur Growth Machine & created my custom GPT CopyBuddy to help you build a successful solopreneur business without the faff and nail your messaging.

I’m back on LinkedIn if you want to connect there.

And if you need help boosting your productivity & sales ping me an email: [email protected]