Last week, I challenged you to think about your Expert Sauce™ - the thing that makes you different from your competitors.

And this week I’m  introducing you to the next step. Because expertise on its own isn't enough.

Most solopreneurs have plenty of expertise. The problem is that it's trapped inside their heads. Clients can't see it, explain it, or compare it to the cheaper solopreneur down the road.

That's where my Solopreneur Proprietary Framework™ comes in - it’s essentially a repeatable way of solving a specific problem.

For example, it turns:

❌ "I help solopreneurs with their marketing"

into

✅"I use my Buyer Psychology Framework™ to help businesses understand why customers buy."

That's why people remember Justin Welsh's One-Person Business and Katelyn Bourgoin's Buyer Psychology approach. They've packaged what they know into ideas people can understand, trust and talk about.

And that's the real power of a framework. It helps people understand how you think🧠, not just what you do.

Here’s some of the benefits of building a framework for your solopreneur business:

1.     It helps you stand out from your competitors.

2.     It helps customers understand your process

3.     It makes your expertise easier to explain and easier to refer

But, most importantly, it helps your clients focus on outcomes instead of hours

❌Don’t sell expertise

👉When you sell expertise, people compare you to everyone else.

✅Do sell a framework

👉When you sell a framework, people compare everyone else to you.

The goal isn't to invent something from scratch.  Instead, it’s about uncovering the process you're already using and packaging it in a way that clients can understand, trust & value.

Grab your FREE Solopreneur Proprietary Framework - Quick Start Guide 👇 (the full workbook will be available to purchase soon!)

By the way, I'm currently building Task Squirrel🐿 - a business designed to help solopreneurs slay their to-do lists, save time and sell more sh*t!

The funny thing is, I'm using the exact same framework I'm teaching you today.

In future issues, I’ll keep you updated on how I'm creating the ownable ideas, offers & positioning behind the scenes. Consider it a live experiment with slightly fewer explosions than most of my business ideas!🤣

Bye for now!

Your Solopreneur Bestie😻

Annie

I’m an SEO Copywriter and tech-savvy/creative Virtual Assistant based in the UK. I write magnetic words to to boost your sales and slay your tasks to save you time.

I’ve created The Solopreneur Growth Machine & custom GPT CopyBuddy to help you build a successful solopreneur business without the faff and and nail your messaging. For more info, get in touch - [email protected]

P.S. I’m back on LinkedIn if you want to connect to connect there.