Most solopreneurs are trying to grow without mastering the four key skills that actually drive growth.
And they’re exactly what the Get Sh*t Done Newsletter is about:
1. Copywriting
2. Buyer Psychology
3. Email Marketing
4. Productivity
4 things that move the needle for solopreneurs
I can see you nodding along thinking to yourself:
"Yep, I need all of those."
I was like you once and that’s why I’m on a mission to help newbie solopreneurs like you and which is why I’m known as Your Solopreneur Bestie!
I’ve never shared my story before so I think it’s time I told you a bit about my journey and why I started this newsletter.
I help solopreneurs master the skills they need AND offer done for you services that move the needle!
When I started Bijou Concierge nearly 11 years ago following burnout from working in the City, I didn’t have any of those skills either!
I was a high-flying Executive Assistant but didn’t have a clue about running a business. AI didn’t exist, there were no solopreneur newsletters, LinkedIn was a corporate shizzfest (now it’s just a shizzfest!🤣), I hadn’t yet mastered SEO copywriting and although I had a Psychology degree I didn’t know anything about buyer psychology or email marketing.
Fast forward 11 years and I’ve nailed all of them which is why I started my newsletter to help solopreneurs, coaches, Virtual Assistants and small business owners like you to make more sales and get more done without burning out!
Master these four skills and you've basically built yourself a growth engine that works even when you're binge-watching Netflix and pretending you'll "just watch one more episode.before bed!"
1. Copywriting: your business needs a better salesperson
Your website, emails, and social posts are all trying to answer one question:
"Why should I care?"
Most copy is boring AF and sounds like it was written by a committee of Corporate Colins.
Instead of talking about features, talk about outcomes.
Don't say:
❌ "I offer business coaching." (yawn!)
Say:
✅ "I help professionals stop dreading Monday mornings." (hell yeah!)
One sells a service.
The other sells a better life.
⚡ Get Shit Done Tip:
Pick one page on your website today and replace every feature with a benefit.
People buy results, not bullet points.
2. Buyer Psychology: stop selling what you do
Nobody buys a drill because they want a drill. They buy it because they want a hole.
Nobody buys coaching because they want coaching. They buy confidence, clarity, freedom & results.
The biggest mistake solopreneurs make is selling the thing instead of the transformation.
⚡Get Shit Done Tip:
Ask yourself: "What does my client really want after they buy?"
Lead with that - sell the destination, not the vehicle.
3. Email Marketing: your most valuable business asset
Social media is rented land, whereas your email list is property you actually own.
Algorithms can wake up tomorrow and decide nobody gets to see your content.
Your email list doesn't care - it's a direct line to people who have already raised their hand and said:
"Yep, I'm interested."
⚡Get Shit Done Tip:
Send one useful email this week with one lesson and one action.
4. Productivity: stop majoring in minor things
Colour-coding your calendar is not productivity & neither is spending three hours choosing a Canva template.
The most successful solopreneurs like Justin Welsh focus on high-leverage work: selling, marketing and creating.
Everything else is admin wearing a fake moustache.
⚡Get Shit Done Tip:
Before you start work tomorrow, write down the ONE task most likely to make you money.
Do that first – before you open Linkedin, before checking your emails or disappearing down a Google rabbit hole about whether your logo should be 2 pixels bigger.
The Winning Loop
Buyer Psychology helps you understand what people want.
Copywriting helps you communicate it.
Email Marketing helps you build trust and make sales.
Productivity gives you the time to actually do all three.
Now PICK ONE of these tips and IMPLEMENT IT today. Because reading about growth doesn't grow a business. Doing the thing does.
Drop me an email at [email protected] with your biggest painpoint right now when it comes to running your business or selling your products/services and I’ll help you solve it!
Anyway, gotta dash now but hopefully catch you same time next week!
Your Solopreneur Bestie🥰
Annie
PS: Copywriting, buyer psychology, email marketing & productivity aren't separate skills.
They're gears in the same machine. And next week I'll show you the simple framework I use to make all four work together without feeling like you're juggling chainsaws!
AND FINALLY A FEW WORDS FROM ANNIE
Hope you found this week’s newsletter helpful. If there’s anything particular you’d like me to cover in future newsletters, let me know - I would love to hear from you! 😍
HAVE A GREAT WEEK & THANKS FOR READING!😊🙏
I’m back on LinkedIn if you want to connect to connect there.
P.S. I’m an SEO Copywriter and tech-savvy/creative Virtual Assistant based in the UK. I write magnetic words to to boost your sales and slay your tasks to save you time. For more info, get in touch - [email protected]
