The Solopreneur Sh*t Spiral and how to escape it!

Ever had one of those weeks where your brain goes:
“Let’s build a sales funnel…
…actually no, let’s reorganise Google Drive…
…wait, are we suddenly rebranding???”

Congratulations. You’ve entered the Solopreneur Sh*t Spiral - a magical place where productivity goes to die.

Its where you end the day with 0 tasks done and 19 browser tabs open (all of which feel important but you don’t remember opening any of them).

Today, I’m breaking down why this happens, what it means for your business, and how to escape before you start alphabetising your Canva templates at 11pm.

💡 Why your brain spirals (the Psychology🧠bit)

Your brain loves novelty.

It gets bored of the thing that actually moves your business forward… so it offers you a shiny distraction:

✨ “Rewrite your bio.”
✨ “Make a new lead magnet.”
✨ “Start a podcast, maybe??”

It’s not laziness. It’s actually self-preservation.

Your brain is trying to protect you from the scary stuff (visibility, selling, consistency) by tricking you into “productive procrastination.”

And honestly?
It’s smart.
Annoying. But smart.

⚡ The 3-step escape plan (that actually works)

1️The “One Tab” Rule
“What’s the one tab that actually gets me paid?”
Open only that tab.
Everything else can go sit in the naughty corner.

2️The “Bare-Minimum Boss Move”

If you can’t face the Big Scary Task, do the smallest version of it.
Write one sentence.
Send one message.
Post one thing.
You get brownie points. Your brain stops screaming. Win-win.

3️The Accountability Trick (aka borrow a brain)

Tell someone what you’re doing today. Out loud.
Preferably someone who will roast you if you don’t.
This is why solopreneur communities like The HoLT work -  no one lets you disappear into a Canva-coloured void.

By the way if you want to join The HoLT, just ping me an email and I can sneak you in via Backdoor Barry!

💛 Your reminder of the week

You don’t need to be perfectly productive.
You just need to be slightly less feral than yesterday.

Momentum > perfection.
Action > spiralling.
One tab > 47 tabs.

📣 GSD Challenge of the Week

What’s the ONE thing you’ve been procrastinating about for ages? Do it this week – no excuses!

💥💥COLOUR FRIDAY ‘PICK MY BRAIN’ SOLOPRENEUR POWER HOUR – ONLY £69.99 (usually £99)

I’m running a special offer on my popular ‘Pick My Brain’ Solopreneur Power Hour for only £69.99 to celebrate Colour Friday (the alternative to Black Friday which champions small businesses).

You can use your Power Hour to ask any questions you have about SEO copywriting, social media, content writing, custom GPTs, systemisation and automation, email marketing, Canva, blogging or any other marketing questions you may have.

Then we’ll put an Action Plan together and I’ll hold you accountable.

To book your Power Hour please email [email protected] with Power Hour in the subject line & a brief description of what you want to discuss.

There’s only 5 Power Hours available at the discounted rate so don’t miss out - once they’re gone, they’re gone! (please note that you must book and pay by 5th December).

✍ KILLER CONTENT WRITING CLUB

I’m relaunching Killer Content Writing Club - my monthly LinkedIn newsletter with content writing tips if you want to subscribe to that.

AND FINALLY A FEW WORDS FROM ANNIE

Hope you found this week’s newsletter helpful. If there’s anything particular you’d like me to cover in future newsletters, let me know - I would love to hear from you! 😍

HAVE A GREAT WEEK & THANKS FOR READING!😊🙏

I’m back on LinkedIn if you want to connect there!

P.S. If you need an SEO Copywriter or tech-savvy/creative Virtual Assistant to help you supercharge your sales & productivity, get in touch - [email protected]