Why a kickass tone of voice is crucial for your brand's success!🚀

In this week’s GET SH*T DONE NEWSLETTER, we’ll be looking at the importance of brand voice.🗣

If you want to build a successful brand you need to understand voice and tone— and how to use them — as it can make all the difference between presenting a strong, unified brand or a shaky & inconsistent brand image.

👉What is brand voice?

Brand voice is the way a brand talks to their clients/customers & remains consistent across all channels. It reflects the brand’s values & persona e.g. playful, intellectual, sophisticated and so on.  

👉What is tone of voice (TOV)?

Tone of voice is how you get your message across to your audience. It will change depending on the situation, subject matter & who you’re talking to. It’s essentially the feeling behind the words.

Your brand’s tone of voice is extremely important when developing your overall content strategy & communication plan. And it informs all your written copy including website & social media content, emails, newsletters, adverts & product packaging. 

Coca Cola creates a strong emotional connection with their audience through their uplifting and chatty brand language.  👇

And you can’t talk about brand voice without mentioning Marmite’s funny, quirky and provocative tone of voice.👇

Download your FREE BRAND VOICE WORKSHEET which will help you develop a kickass brand voice like Marmite that your audience will love! 😍

👉Why is your TOV so important?

Branding is all about telling a story so it’s not just what you say (voice) that matters but how you say it (tone).

There’s no point having a cool, exciting, cutting edge brand if the content you deliver is bland and boring! Your brand tone of voice needs to capture the essence of your brand personality and reflect your values.

It shows your target market who you are – the things that drive you, your likes and dislikes and what you want to share with the world.

👉Your tone of voice can make or break your brand

Your tone of voice can make or break your brand so it’s imporant you get it right!

💥It helps you stand out from the crowd – having a warm, friendly and engaging tone of voice which makes you sound human and evokes emotion is more likely to attract your target market than having a cool, corporate and detached tone of voice (unless of course your target market fits these criteria!). If you sound approachable, it makes your brand more likeable. And people are more likely to buy from brands that they feel an emotional connection with.

💥It helps bring your brand identity to life – your brand tone of voice helps bring your brand identity to life and convey your brand’s personality. So ultimately, the way you communicate with your audience will be a significant deciding factor in the impression they form of your business.

💥It helps build trust – the language you use should be consistent and authentic to build familiarity and trust amongst your target market. There’s no point making claims about your brand that aren’t true. Credibility increases trust and inconsistent branding breaks down customer trust.

💥It helps influence decisions – if people trust your brand, they’re more likely to purchase your products or services. So, your brand tone of voice can ultimately drive sales or cause you to lose sales!

📢AND FINALLY A FEW WORDS FROM ANNIE

I hope you found this week’s newsletter helpful.

For a deeper dive into brand voice, grab a copy of ‘My Little Brand Voice Toolkit’ to nail your brand voice in 8 easy peasy steps👇

👋Bye for now & see you next Wednesday! 😊

P.S. If you need any help nailing your brand voice, drop me an email - [email protected].