Why a killer hook is like swiping right on Tinder!

If you want to grab your reader’s attention - learn how to write a killer hook!

You want your ideal customer to stop the scroll and think : “Ooh… tell me more.”

The hook is usually the first line in an ad, social media post, landing page, blog headline, newsletter headline or sales email.

You could say that a hook is a bit like a dating bio on Tinder - its job is to reel your ideal customer/client in and get them to swipe right!

Examples:

 ❌ A Virtual Assistant saves you time

 ✅Hire a VA & save 30 hours per week

.❌ A Copywriter helps supercharge your sales

✅ Hiring a Copywriter can increase your sales by 70%.

👉Why the hook matters so much

Limited attention spans - people scroll quickly & make split-second decisions about whether to engage with content. A weak hook allows them to scroll by without a second thought.

"Hook rate" - this metric, typically for video ads, measures the percentage of users who watch at least the first 3 seconds, demonstrating that the initial moments are crucial for capturing attention.

 First impressions count - - Like first impressions in real life, if your hook doesn’t grab the reader’s attention, the rest of your content won’t get a look in!

👉What makes a killer hook?

A killer hook creates a positive first impression and persuades your audience that the content is worth their time and attention.

Experts suggest that effective hooks are characterised by the "three Cs":👇

👉A killer hook must do 3 things:

1. Trigger Emotion - make your reader feel something instantly — joy, nostalgia, excitement, pride, hunger.

2. Spark Curiosity or Desire - promise something irresistible or leave a gap the brain needs to fill.

3. Stick in Memory - use rhythm, brevity, repetition, or unexpected phrasing

👉Steal my powerful marketing & sales copy hook

How to [insert desire] so you can [insert reason] without [insert objection].

Example: Stay tuned to find out how to write killer CTAs to supercharge your sales without spending a dollar! 😁

⚡Killer Hooks Swipe File

Grab your FREE Killer Hooks Swipe File which includes 50 killer hooks you can steal to stop the scroll!

📢AND FINALLY A FEW WORDS FROM ANNIE

I hope you found this week’s newsletter helpful & stay tuned for next week’s newsletter about how to write killer CTAs!

P.S. If you want to supercharge your sales, email [email protected]. for a free half hour consultation to discuss how I can help boost your bottom line!