If you’re struggling to make sales, this week’s GET SHIT DONE⚡ newsletter has your name written all over it!
People aren’t not buying from you because your offer is bad.
They’re not buying because your content sounds like Boring Barry wrote it.
But never fear, because Storytelling Simon is here to help you nail your storytelling chops so you can make more sales!
But before we begin, I can’t talk about storytelling without giving LinkedIn Legend and The HoLT Founder, Lea Turner a massive shoutout! I joined the Holt because her story resonated and that’s the REAL power of storytelling. It’s helped her grow a hugely successful business and it can help you too!
If you want to sell more, nail your storytelling skills like Storytelling Simon!
My top 5 killer storytelling tips
1️Put your reader in the mess
Stop leading with:
“I help solopreneurs with X.”
Start with the moment they recognise themselves.
Example:
“You sit down to plan your monthly LinkedIn content. 2 hours later you’re still staring at a blank sheet”.
If they nod, you’ve got them.
2️Start in the chaos, not the lesson
Don’t open with the tip. Open with the wobble.
Example:
“I realised my systems were broken when I missed a client deadline because I’d saved the file in the wrong Google Drive. Again.”
Mess → realisation → fix.
That’s the order that sells.
3️Zoom in on one painfully specific moment
Not your life story. One scene.
Example:
“10:46pm. Laptop on my knees. Replying to emails I promised myself I’d answer ‘tomorrow’.”
Specific beats impressive. Every time.
4️Say the bit they don’t admit
This is where trust happens.
Example:
“I felt stupid for not being able to keep on top of things.”
“I assumed everyone else had it figured out.”
If it feels a bit exposing, it’s working.
5️End with a door, not a pitch
No hard sell. Just an obvious next step.
Example:
“If this feels familiar, this is exactly what I help solopreneurs untangle.”
Let the story do the selling.
How to become a business storytelling heavyweight
For a deeper dive, check out my blog post about how to become a business storytelling heavyweight
Say BYE BYE Boring Barry and HELLO Storytelling Simon! 👇
AND FINALLY A FEW WORDS FROM ANNIE
I'm really excited to let you know that TASK SQUIRREL will be launching in February! I want to help solopreneurs like you slay your tasks to save time and slay your copy to make more money!
I'll share the link to the signup page in next week's newsletter.
HAVE A GREAT WEEK & THANKS FOR READING!😊🙏
Hope you found this week’s newsletter helpful. If there’s anything particular you’d like me to cover in future newsletters, let me know - I would love to hear from you! 😍
And I’m back on LinkedIn if you want to connect there.
P.S. If you’re ready to stop winging it and want help turning your everyday chaos into content that converts, you know where I am! 😉
