This helps to build an emotional connection with your audience.

And it’s really important because we buy from people we know, like and trust.

Nobody wants to read AI generated listicles and generic ‘Delighted to announce’ type shizz.

Personal stories and funny LinkedIn posts will help you stand out from the crowd.

I often use humour in my LinkedIn posts and funnily enough they get the highest engagement AND generate the most leads.

Your personality is what gives your content a pulse. Without it, all you’re doing is sharing information and hoping somebody gives a sh*t. They won’t!

But remember that your brand voice must be consistent in ALL your content writing. If you go from being witty to serious to unhinged you’ll confuse your audience and lose trust.

And yes, grammar matters, but you don’t need to be anal about it. If you make the odd typo, who cares and it proves your post wasn’t written by ChatGPT. That said, my custom copywriting GPT, CopyBuddy will help you quickly create human sounding content.

This is the bit that actually matters.

Your ideal clients are not just choosing someone who can just do the job. They’re choosing someone they trust, someone they like, and someone they can relate to.

When your personality shines through in your content, it acts like a filter and does a lot of the heavy lifting before the DMs even start rolling in.

To use my favourite Marmite analogy, killer content attracts the lovers and repels the haters.

Which saves everyone a lot of time!

You don’t need to sound like a boring Corporate Colin to be seen as professional.  

But equally showing personality doesn’t mean oversharing your life, cracking jokes all the time and behaving like an unhinged wEiRdO. Unless, of course, you are one and so are your ideal customers!

It just means sounding like a real human being.

Because the second you strip out your personality to sound “more professional”, you don’t sound more credible. You just sound more generic.

And if you want your content to actually drive sales, personality alone won’t cut it. You also need to make it clear who you ideal customer is, how you solve their pain point and how your approach is different from your competitors.

Brand positioning is the consistent message and feeling people associate with your brand.

When its done well, it makes your marketing easier, your content clearer and your business far more successful. Because people don’t just see you - they understand why you’re the right choice.

Before you post, ask:

1. Does this sound post like me? (personality)
2. Does this post make it clear what I do and who I help? (positioning)

If you want to build a successful solopreneur brand on Linkedin, show your personality FFS!

And if you don’t have time to create cracking LinkedIn content that attracts your dream client like bees round a honey jar, you know where to find me - [email protected].  

P.S.  If you want some inspiration for BIG DOG PERSONALITIES to follow on LinkedIn my top 6 recommendations are Dave Harland, Lea Turner, Justin Welsh, Claire Parsons, Jillian Richardson and Eli Sundelson.  

Hope you found this week’s newsletter helpful. If there’s anything particular you’d like me to cover in future newsletters, let me know - I would love to hear from you! 😍

I’m back on LinkedIn if you want to connect there!

P.S. If you need an SEO Copywriter or tech-savvy/creative Virtual Assistant to help you supercharge your sales & productivity, get in touch - [email protected]