Get Shit Done ⚡Newsletter

If you suck at email marketing, this week’s newsletter has your name on it!

I want to introduce you to the 4Ps Email Marketing Framework, which will help you to start sending emails on steroids!

🚀 The 4Ps Email Marketing Framework

Ever feel like you’re throwing emails into the void?

You write. You send. You hear crickets. 🦗

It’s not that your offer sucks—it’s that your email strategy might be missing a few key ingredients.

That’s where the 4Ps of Email Marketing come in. It’s a fantastic framework to use in your email marketing campaigns.

These are your no-BS building blocks to write emails that actually get opened, clicked, and cash in.

1️ Purpose — Why are you sending this?

Every email needs a mission. Are you trying to:

• Nurture your audience?

• Sell your offer?

• Build authority?

• Gather feedback?

🧩 Example: Justin Welsh’s emails are crystal clear — each one leads readers toward one idea, one link, one goal.

💡 Get Shit Done Tip: Write your purpose at the top before you even draft the email.
If your content doesn’t support that purpose — delete it.

2️ Personality — Sound like a human 👨 not a bot 🤖

Inject your quirks, humour, and honesty. Human emotion is the key to brand success. 
Your audience buys you before your product.

🧩 Example: Katelyn Bourgoin uses humour and storytelling to make her emails feel like a chat with a clever friend.

💡 Get Shit Done Tip: Record yourself talking about your offer, then turn that into your draft. You’ll capture your natural voice instead of “marketing speak.”

3️ Proof — Show, don’t just tell

People trust evidence, not empty claims.

Use:

• Screenshots

• Testimonials

• Before/after results

• Personal stories

🧩 Example: Kit often shares real creator success stories — it builds credibility and community.

💡 Get Shit Done Tip: Screenshot a client message or a mini case study for your next email.

4️ Promotion — Make the next step stupidly simple

Your CTA (Call-to-Action) should feel like a natural next step — not a sleazy sales pitch.

🧩 Example: Harry Dry (Marketing Examples) ends with one clean CTA: “Join 100k marketers who learn something new every week.”

💡 Get Shit Done Tip: Don’t hide your link — repeat your CTA in your intro and closing line.

💥Grab your FREE 4Ps Email Builder and take part in this week’s Mini Challenge

💪 Mini Challenge

This week, write one email using the 4Ps.
Send it. Track your open + click rates.
Then tweak one ‘P’ and send it again.

Small experiments → Big insights!

⚡For a deeper dive, grab a copy of my Easy Peasy Lemon Squeezy Email Marketing Toolkit👇

AND FINALLY A FEW WORDS FROM ANNIE

Hope you found this week’s newsletter helpful. If there’s anything particular you’d like me to cover in future newsletters, let me know - I would love to hear from you! 😍

HAVE A GREAT WEEK & THANKS FOR READING!😊🙏

P.S. If you want to supercharge your sales & productivity, get in touch to arrange your free 30 minute consultation. My email is [email protected].